Lijit Adds Almost 20,000 New Sites to its Networ...
Lijit Networks, Inc., an innovative provider of advertising services, audience analytics, and reader engagement tools for online publishers, today announced that almost 20,000 new sites have been added to the Lijit Network in July 2011. With almost 40,000 sites in total, 160 million global uniques, and 1.8 billion monthly pageviews, Lijit is now ranked a #3 US network according to Quantcast: https://www.quantcast.com/p-56WJ0KtIxWJ_2. Lijit continues to see dramatic adoption of its advertising services, including over 270% growth in daily ad transactions since the start of 2011 and 100% growth in the past 60 days alone. The company is currently tracking 125 million daily ad transactions. Much of this growth has been fueled by the company’s RTB (real-time bidding) platform which was released this past June (http://bit.ly/iljHAc). Using the platform, publishers get more money and better fill rates from advertisers, while advertisers generate higher returns through better inventory access and targeting options. “Our network continues to grow at an exponential rate and we continue to see very little publisher attrition even though we require no upfront co...
Online Advertising Market Poised to Grow 20% in ...
The US online advertising market is poised for rapid growth this year, with spending expected to exceed $31 billion, according to a new forecast by eMarketer. The firm estimates online advertising spending in the US will grow 20.2% to $31.3 billion in 2011, up from $26 billion in 2010, when the market grew 14.9%. “The internet has become as fundamental as television to advertisers,” said eMarketer principal analyst David Hallerman. “As consumers continue to increase their time spent online and as the resurgent economy continues to bolster ad budgets, we’re going to continue to see an influx of dollars toward the internet. More ad formats, such as video, and more channels, especially social media and mobile, are also key contributors to the spending gains.” eMarketer, which forms its forecast though a meta-analysis of reported revenues from major ad-selling companies, results from its benchmark source, and research estimates and methodologies from dozens of firms that track ad spending, estimates internet ads will account for nearly 20% of all major media ad dollars spent in the US this year, up from a 17% share in 2010. By 2015, online adv...
U.S. Online Display Advertising Market Delivers ...
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered. “The U.S. online display advertising market maintained its strong momentum from last year with a terrific first quarter,” said Jeff Hackett, comScore executive vice president. “We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display, numbers which underscore just how large and vibrant the online medium has become. And it’s not just about the volume but about the quality of the advertising experience that can be delivered as we see continued investment in compelling, high-quality creative that helps cultivate long-term brand equity.” Facebook Ranks as Top Di...
Mazzone Marketing Group, LLC. Announces Appointm...
Mazzone Marketing Group, LLC. a high quality business-to-business, consumer, and specialty list compiler today announced the appointment of Louis Giammarino as Director of Marketing. Giammarino will be responsible for all facets of marketing and promotions. "I'm confident Louis's proven success and extensive experience will help us tremendously," states Michael Mazzone, President of Mazzone Marketing Group, LLC Mr. Giammarino brings almost two decades of marketing, advertising and public relations experience to MMG. Most recently, he spearheaded the marketing efforts of Legendary Sports Prints, a licensee of Major League Baseball. Previously, Louis served for a number of years as the Advertising Manager for Stevens-Knox & Associates, Inc. one of the pioneering firms of the direct marketing service industry “I am really excited to join the team at Mazzone Marketing Group. There is potential at MMG right now and just a ton of positive energy. I believe my background and industry knowledge will really help us bring MMG to a new level” said Louis Giammarino. About Mazzone Marketing Group, LLC Mazzone Marketing Group was established in Brooklyn, New York, in ...
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Kleber & Associates Expands with Three New Hires
Kleber & Associates (K&A) is thrilled to announce its three recent hires for the agency’s client service and public relations service departments. Jane D’Errico joins the account service team as assistant account executive, and Laura McGarey and Shawn O’Neill arrive as the newest PR account executives for the full-service marketing agency specializing in the home and building industry. “I couldn’t be more thrilled that our agency is expanding, but even more so that we have such acclaimed talent coming on board,” said K&A President Steve Kleber. “Shawn, Laura and Jane all bring unique perspectives to the team and have already proven to be fundamental to our agency’s growth as well as that of our clients.” D’Errico now manages and implements social media campaigns for clients, working primarily with Elmira Stove Works and Carlisle Wide Plank Floors. A graduate of The Art Institute of Atlanta with honors and a degree in Advertising, she joins the K&A team with experience from several past internships including The Green Half and the Independent School Council. McGarey, a graduate of Central Michigan Univ...
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China Mobile, Xinhua form search company Guoso.c...
Xinhua reported: Xinhua News Agency Thursday signed a framework agreement with China Mobile Communications Corp., the world’s biggest mobile operator by subscribers, to set up a new internet search engine company.The company is called Search Engine New Media International Communications Co. According to Zhou Xisheng, vice president of Xinhua, the venture is part of China’s “broader efforts to safeguard its information security and push forward the robust, healthy and orderly development of China’s new media industry. ”The new state-endorsed search engine is an interesting twist in China’s online development. The showdown between China and Google over privacy is well publicized. Given the Google flap—the threat to leave, the clunky diplomacy, the workaround, the content licensing and detente—it was widely assumed that Baidu, the No. 1 search player in China, was the home team. Now that China Mobile and the state-run news agency have formed a search company Baidu’s status is in question. China Mobile has 554 million subscribers and can lend some serious distribution to the new search engine player. ...
Omnicom Group Acquires San Francisco Advertising...
Founded in 2000 by CEO Daniel Stein and Executive Creative Director Jason Zada, EVB provides award-winning digital marketing services that develop long- term brand loyalty for clients. In 2006, EVB continued to build on its reputation as a creator of strategic brand experiences that combine entertainment and interactivity. In addition to adding adidas and Kellogg's to its client roster, EVB was awarded two Gold Lions at the International Advertising Festival at Cannes, Best Flash Site at South by Southwest and two Gold and three Silver SF ADDY Awards. "We are honored to be joining Omnicom, a clear industry leader," said Daniel Stein, CEO of EVB. "Over the last year, EVB has experienced tremendous growth. Joining the Omnicom Group is a spectacular opportunity for EVB to leverage its network of resources and extensive reach as we continue to deliver exceptional work as an online and full-service agency." "At Omnicom, we recognize that the Internet is a vital and quickly growing component of the marketing mix, and we consider EVB a pioneer in online advertising, creating some of the most engaging brand experiences on the Web today," said John Wren, President and CEO of Omnicom G...
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CROWDGATHER, INC. ACQUIRES LEFORA
Woodland Hills, CA and San Francisco CA -- July 26, 2010 --- One of the leading forum networks, CrowdGather today announced that it has signed a definitive agreement to acquire the technical assets from Lefora, to consolidate CrowdGather’s market leadership in the hosted forum market. The CrowdGather network combined with Lefora’s hosted forum properties will offer a search engine and social media-friendly network of forum communities that serves over 90 million monthly pageviews. The acquisition is an all-stock transaction, with key employees of Lefora working with CrowdGather’s team for the technical integration. Launched in April of 2008 to critical acclaim, Lefora has built up a user base of over 100,000 forum communities by virtue of its advanced functionality, combined with the simple user experience. Lefora allows less technical people to start their own community with a form-based editor to set up a forum that is also enabled for social media and search engine optimization. We believe the combination of Lefora’s technology and CrowdGather’s network and monetization capabilities will be make CrowdGather o...
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Digital Marketing driving transformation in gl...
PALO ALTO, Calif. (April 19, 2010) –Watch out if you’re a traditional ad agency with a limited suite of standardized creative and media services. You’re likely to have less budget, control and influence with your client. According to the Chief Marketing Officer (CMO) Council’s latest State of Marketing Report, corporate marketers expect to become less dependent on agencies and more self-sufficient with their own internal digital marketing infrastructures, talents and go-to-market capabilities. The global affinity network of 5,000 senior marketers surveyed more than 600 of its members to gather insights and contributions for its seminal report, The State Of Marketing: Outlook, Intentions and Investments for 2010, sponsored this year by Deloitte Consulting LLP, and Exact Target. This annual Marketing Outlook Audit (involving 46 questions) extracted a wide range of insights and views. Participants were drawn from every major region of the world and were representative of most vertical industry sectors and company sizes. Almost 63 percent of respondents said they reported directly to the CEO, president or COO, while another 21 percent...
